What a great example of what happens when simple ideas are applied to sports! Check out this story
http://greeninc.blogs.nytimes.com/2010/01/26/using-soccer-to-supplant-kerosene-use/#more-38859
A group of Harvard students come up with a way to gather energy from the kicking and playing around with a football and use it to light rooms, charge cell phones at night. Free energy combined with one of the greatest, most played and most accessible sports in the word plus a positive impact on the environment because it could (theoretically) reduce kerosene lamp use, and you have an extraordinary product. Their distribution method is interesting too although I am not so sure how much of their US/high income bracket sales will be made because of this ball's attractiveness as a new tech gizmo compared to the attractiveness of "must help out developing countries, particularly through football as the World Cup approaches", but in the end, whatever gets the job done.
How great would it be if they could get the ball to be used in the kickoff of the first world cup game! Hmmm...
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